• Our Mission is to develop and communicate a strong framework for product-focused environmental policies that advance sustainable production and consumption and good governance.

• Our Vision is a vibrant, sustainable consumer economy in which government takes a leadership role in protecting human and environmental health through policies that reward green businesses providing 'cradle to cradle' management of their products.

• Our Strategy is to connect innovative thinkers and diverse stakeholders to develop a big-picture framework for sustainable production and consumption for a North American audience; to provide problem-centered input and solutions to high impact problems in the arena of product production, consumption and disposal; and to communicate policy solutions effectively.

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Principles are like a compass. A compass has a true north that is objective and external, that reflects natural laws or principles, as opposed to values which are subjective and internal. ... When managing in the wilderness of changing times, a map is of limited worth. What's needed is a moral compass.
- Steven Covey

The Product Policy Institute believes that the proper role of government is setting and enforcing performance standards in the public interest (True North), rather than providing detailed solutions (Maps). Principles on which governments should base standards for sustainable industry performance include producer responsibility, polluter pays and precaution.

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